Asharqia Chamber qualifies families participating in an investment program in "Sanaati 2017"

​As part of its preparations for the exhibition of the productive families.
Asharqia Chamber qualifies families participating in an  investment program in "Sanaati 2017"

           Asharqia Chamber, represented by the Social Responsibility Center, held two qualifying programs as part of the framework of an investment program in my industry during November, for the productive families participating in the third edition of the 2017 Productive families Exhibition, organized by Asharqia Chamber from December 18 to 22 in the coastal under the patronage of the Saud bin Nayef bin Abdulaziz, Prince of the Eastern Region.
    The first program, titled "From profitability to sustainability", addresses the added value of the practice of self employment and how the productive families are able to perform this work on a sound basis, as well as talking about skills and means of developing them and tools to increase the generation of new and creative ideas, planning the project and how to choose the distinctive identity.
    The lecture also explained how to prepare the project budget and product pricing, as well as the legal aspect of the project that will put the productive families on the road to sustainability and progress.
    The second program, titled "Marketing for the Producers of the Secret of Success", focused on the concept of marketing, its importance and the elements necessary to achieve the marketing mix (4Ps). It also explained the difference between the marketing and sales processes, the steps of preparing the marketing plan, and its impact on the success of the project. Investment related to the use of social media, how to build the commercial identity of projects, improving the skills of the establishment of the marketing corner, and finally focus on ways to attract customers and the latest art of persuasion.
    It is worth mentioning that the investment program Sanaati is a training program prior to the launch of the Productive Families Exhibition, which is being held by Asharqia Chamber for the third time. It aims to train the productive families participating in it by improving their craftsmanship in presenting their products in a distinctive way that increase sales in the exhibition and thus increase returns.